My Take on Article Posted at Social Media Examiner — Top 5 Social Media Myths Debunked
I found this article extremely relevant today considering some of these questions and fears came up yesterday during my Linkedin and Twitter presentation. So I want to acknowledge Peter Wylie’s great post and pull out a few of the myths and comment on them. The complete post is linked below.
Myth #1: My Customers Aren’t on Social Media - That statement is completely blown away by the stats. People are out there, they are taking the time, and they are searching and learning every day. For some, social networking and internet searching is a hobby. Nothing on TV, not much else going on, you can always find something to do online. My philosophy is (to steal a line from A Field of Dreams), If You Build It, They Will Come. OK – so there is a little more to it than that, but you have to start somewhere.
Myth #3: I Don’t Have Time to Manage Social Media – It’s like anything else marketing or sales related, you have to find that happy medium between doing the work and getting the work. I think we all struggle with it to a certain degree – I have web sites calling me at this very moment but I have set a goal of posting or at least tweeting something almost daily and I really didn’t want to just retweet this article. For some small business owners it may prove beneficial to hire someone to write and post for them. I know I’m stating the obvious here, but not all entrepreneurs are good writers, but that doesn’t mean they don’t have great things to share about their business.
Myth #5: Social Media Is Hard Work – Perhaps — but what part of your business has not been hard work? Was it easy to take the plunge and set out on your own? Is it easy to put in that bid on a project along with 10 others and then not get the job? Is it easy to work 7 days a week to get your new business off the ground? I think the answer to all of the above is a resounding NO! However, are you passionate about your business and want to share it with the world, or at least our little part of the world? I believe most small business owners are totally committed to their business and will do almost anything to make it successful. So let’s not be afraid to embrace this new way of sharing our passion. We are so fortunate to have so many inexpensive options. We can experiment and have fun and for many of us, it only costs us a bit of time.
Let me know your thoughts.
Full article posted by Peter Wylie at – http://www.socialmediaexaminer.com/top-5-social-media-myths-debunked
Written by Laura on June 10th, 2010No Comments »