Business Schools Add Social Media Courses
This article is for those of you who believe all the social media hype is just that, hype or a fad and it will blow over soon. I found this article a few weeks back and hung onto it with the intention of featuring it in a blog post.
B-Schools All A-Twitter Over Social Media by Sommer Saadi – Bloomberg Businessweek
http://www.businessweek.com/bschools/content/jul2010/bs20100726_143420.htm
The article lists several schools which have added social media courses to their business or marketing programs. These are big-name schools such as Columbia and Harvard. Saadi writes, “The two schools are among at least six that have added courses in the past year that allow students to learn about Internet marketing and social media strategy, according to course syllabi and faculty associated with the classes.”
This is a new way of marketing your business and I hope you will embrace it, watch it develop, and use it to attract new, loyal customers. Check out the article and let me know what you think in the comments section below. Are you one who still thinks this is all a fad or am I slowly persuading you it’s not?
Written by Laura on August 17th, 2010
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